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If your marketing isn’t delivering the growth it should, the issue is unlikely to be effort, it’s focus. We’ll partner with you to identify the opportunities that matter, make the right choices, and act on them.
London,
SE1 9PA
Who we are
Our Story
Stick + Twist was founded in 2018 to define a new kind of marketing strategy partner.
Marketing has changed. More complexity. More pressure. More scrutiny. And greater expectation to deliver measurable commercial impact.
The challenge isn’t a lack of effort or execution. It’s making the right strategic choices.
The traditional approach isn't set up for growth.
Management consultancies focus on cost, structure, and business transformation, but often without deep marketing expertise.
Agencies focus on execution, optimising channels and campaigns to deliver short-term performance, but rarely answer the bigger strategic questions.
Senior marketing leaders are accountable for growth, but often lack a true strategic partner.
So, we built Stick + Twist to change that.
A business designed from the ground up to sit between consultancy and agency, bringing together the best of both, helping you make better decisions, faster, and deliver growth.
What our ‘+’ really means.
From day one, our ‘+’ has defined how we build our business and create value for our clients:
We’re not a replacement. We’re additive.
We work alongside your teams and partners to bring clarity, challenge and objectivity. With no agenda or executional bias. Just what’s right for your business.
Strategy + action
We are not one or the other. We deliver both. Actionable strategy, which doesn’t just define the direction, but also specifies the actions required to realise it. Everything we do is designed to create impact, not just intent.
Pacy + precise.
We bring rigour, without getting stuck in endless analysis. And we know where to look, how to act, and how to move quickly to implementation.
Stick + Twist was designed to be as good for our people as it is for our clients. Less process. Fewer layers. And more freedom to partner with clients to do great work.
This is why we invest heavily in our people and our culture. Because better environments create better thinking.
Our Culture
Too often, the way agencies and consultancies are built gets in the way of the work. Too much process. Too many layers. And too little investment in the people expected to deliver the thinking.
Resulting in good strategists leaving the industry, and great strategies suffering.
We believe culture is
a strategic advantage.
A model designed to elevate both the impact of marketing and the people behind it, because the two are inseparable. Higher standards don’t happen by accident. The culture we build shows up in the effectiveness of our work.
Better thinking leads to better decisions. And better decisions drive growth.
Commercial + cultural growth go hand in hand.
Great strategy doesn’t come from process. It comes from talented people working in the right conditions. And creating the right conditions requires intention and investment.
That is why we invest more in our people than most agencies invest in theirs: In the last year alone, we allocated over £7,500 per person to training, development, and coaching. And we’re increasing that again.
The values that shape how we work.
Our three values are the backbone of our culture and shape how we partner with you:
Liberated
We remove unnecessary barriers, distractions, and noise. So our people can focus on what matters most and challenge with clarity.
01
Ambitious
We set a high bar. Because strategy should deliver meaningful, measurable commercial impact, not just ideas or slide decks.
02
United
We work as one team, with each other and with our clients. Aligned on the problem and focused on the outcome.
03
Industry Recognition
2026 Winner
UK Company Culture Awards
Best Culture Transformation Initiative.
2025 Winner
Management Today Transformation Awards 2025
Best People-led Transformation
2024 Winner
Business Culture Awards 2024
Best Business Culture Definition Award
2024 Winner
Business Culture Awards 2024
Best Coaching, Mentoring &/or Personal Development Intiative for Bsuiness Culture
Gold Winner
DMA Awards 2025
Connected Money Management Experience Campaign
